5 Ways that COVID-19 has Reshaped Consumer Behavior

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6 Reasons To Include Content Marketing In Your Strategy

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Effective POS Marketing Ideas to Boost Sales

In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer will make...

Top Tips For Video SEO And Engagement


The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then...crickets...

Influencer Marketing Can Help Brands During The Pandemic

At first, we hoped the impact of the coronavirus would be a few weeks of lockdown followed by a joyous reopening. Then as the weeks dragged on, we hoped that it would just be a few short...

The Basics Of Backlinks - How To Get Started

Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle...

7 Tips To Pivot Your Marketing Strategy During Covid-19

You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where do you go...

5 Ways To Optimize Your Social Profiles To Generate Leads

No doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just want...

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